Baxter of California was created already in 1965 with the launch of the Super shape moisturixer for men. With the success of the super shape more products were created and Baxter of California became the first men’s grooming line in the US.

Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men’s products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare.